The music industry remains fascinating from a marketing perspective as the distribution networks driven by its fans become increasingly influential and start to supercede the structures of the Big Labels. This interview at TorrentFreak with a young musician gives a great flavour of what radical change looks like from the Y-Gen perspective. “'Labels will complain and sue their very core audience just to make a dollar. I can’t blame them, it’s the way they’ve built their company. Change scares them, especially when they don’t control it. I honestly believe that I wouldn’t be a musician today if Napster hadn’t appeared. I think Napster fostered the incredible current musical culture and nobody gives them credit for it. I find it very hard for an upcoming artist to get any exposure without being willing to promote their music on p2p networks.' The clash between artist and labels, and the ever increasing piracy statistics are forcing the big labels to rethink their business models. Nowadays, BitTorrent has the power to promote artists based on their music, not on the advertising budget. It is hard to deny that the music labels are in a crisis, however, music itself is more alive than ever before." As Doc Searls says, 'in networked economies the demand side supplies itself'.