Change - Do We Believe?

Thanks to Jason Evrin for his very thoughtful comment on the post below about Obama's campaign and the thorny issue of change in large companies.  Here's just a snippet: "McCain, like Dell, Ford, Microsoft and most other conservative run businesses, rely on tactics and old school thinking. These type of companies even borrow from competitors messaging, such as Dell trying to be cool and hip like Apple or Ford copying Nissans "_change" messaging. McCain is stealing the "Change" messaging Obama has had from day one. Then McCain like most of the old conservative companies here in the US are saying we are change leaders (Maverick), but like those old companies really isn't. Like the old companies they, "say we are innovative", but its very tiny micro change in features that really isn't change. I am sure McCain, just like the managers at Ford and Dell, are risk averse and don't want to much change as they don't want to take the chance of losing anything. Guess we are seeing what happens when a business says "We need change just not radical change". Like Dell, Microsoft, Ford and so many others they like McCain are going to fail."  Not long until we see if people do believe...