If you are marketing into the social space you should read this. A London-based blogger and mum tells marketing folk how it is: "This mass marketing strategy baffles and worries me in equal measure.
When it's all a bit random, when it's clearly a case of "grab these
email addresses, fire off some emails, tell 'em what a savvy blogger
they are, and bingo, let's sell some washing powder"...I just think:
there are a lot of unemployed people about, yet clearly the culling
process has not yet extended to the buffoons in marketing." The 'American companies' in question clearly need an outbound spam filter...
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« I Am An Outbound Spam Filter | Main | Scary Signals »
April 16, 2009
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Heads up - I'm a London blogger....but not a mum!
Jo
(sleepingeyes.blogspot.com)
Posted by: Jo | April 16, 2009 at 08:03 PM
Apologies Jo, don't know where I got that from! Loved the post though... ;-)
Posted by: James Cherkoff | April 16, 2009 at 10:20 PM
Haha, Thanks! Had me worried for a minute there. Thought you might know something I don't.
Jo
Posted by: Jo | April 17, 2009 at 12:08 AM