Modern Marketing - Blog by Collaborate PR & Marketing

At MIT MediaLab

I did a presentation at MIT MediaLab yesterday to a group of students and corporate sponsors.  Still here and it's great to be among an open-minded group from such a wide range of backgrounds.  My presentation was about open source marketing: the slides about motivation, Maslow in a user-generated world, 'egoboo' and the one-percenters seemed to get people talking.

Content 2.0

It's some way off but the lovely folk at New Media Knowledge are organising Content 2.0 on June 6th - a big bash for anyone and everyone from the world of media and content to chew over the bones of Web 2.0 and work out what it all means.  I've been involved helping kick start some ideas for the event so you can blame me (partly) if it's no good.  My involvement on the day will be joining a chat about customer collaboration and co-creation in marketing (what else?) with the estimable Hugh and Jamie Kantrowich from the juggernaut that is MySpace.  Highlights will include Marc Canter, Bradley Horowitz, Suranga Chandratillake and Shel Israel and, natch, Alex Barnett with whom I will be sharing beverages in the evening ;-).

Zopa Podcast

Johnnie and I met up with the guys from Zopa, the online lending and borrowing market, last week to hear how things had gone for them after a year of being in business.  We recorded the interview in a very busy Italian restuarant in central London so there's lots of clinking cups and wooshing cappucino machines but you can still hear the chat.  Johnnie has written up some notes here.

Typepad Woes

Here are at Modern Marketing we have been suffering with the Typepad service we use for this blog.  My whole system went down on Friday and TP is still not able to help me get back up and running properly.  I like the TP service alot and recommend it widely but I won't be quite so quick to praise it to others after this incident...

Open Sauce in NYC

Johnnie and I are serving up Open Sauce in New York City next week - which is a very exciting start to the new year.  We'll be free on the 13th/14th for chats about everything open and anything saucy.

Open Source Marketing

Bob Garfield's Ad Age article has lots of great snippets in it (and even a quote from me). Here's a couple...

"Hear that?  In the distance? It's a crowd forming -- a crowd of what you used to call your audience.  They're still an audience, but they aren't necessarily listening to you. They listening to each other talk about you. And they're using your products, your brand names...

BMW Podcast

BMW are podcasting from the massive Frankfurt Motor Show.  I found it on a Google ad that appeared on this blog.  It's a bit corporate but very professional and I should imagine quite interesting for 4 wheel petrol-heads (which I am not).  I am more interested in two wheels.  Once again BMW shows it takes modern marketing seriously.

Blogs In PR & Marketing

As the UK wakes up to the growth of the blogosphere, I am starting to receive a lot of enquiries from corporations, brand owners and their agencies.  I have written a presentation as an introduction to the whole area called, "Blogs in PR & Marketing".  It's takes about an hour to run through...

Blogs : Not Just Quantity

'One-new-blog-a-second' was always going to be the headline from this round of Technorati's biannual State of The Blogopshere report.  However, looking a little deeper into the analysis, it's clear that the growth in the quantity of consumer generated media is being matched by its quality and sophistication.  The chart here shows the posting volumes with the real world events driving the conversation indicated, including the London bombings.

Modern Marketing in The Observer

I have written an article for today's Observer newspaper, the Sunday sister of The Guardian.  It's about the growth of citizen's media and you can read it here.  Or below...