Strategy - How Do You Participate In Networked Media?
We assist companies and brands in understanding how the new environment affects them. Then we help
identify practical ways to proceed. We also take
an active part in bringing stakeholders into the process, make sure
their views are heard and that they feel comfortable with change.
Analysis - Where Do You Start?
A quick way to understand how
you are being represented online in blogs, video-sharing sites and
other types of networked media is to take a good look around for
yourself. However, this can be a time-consuming process if you don't
know where to start looking. Collaborate provides executive reports
written clearly with the client's priorities in mind. They are not
meant as a replacement for the industrial web scouring systems that are
on the market. However, they are a precise, informative way for
executives to get a better sense of the online landscape and how it relates to their own strategy.
Audits - Where Are You Now?
Collaborate carries out audits
for companies and brands to help understand their position in the
social web and how they relate and compare to other organisations.
This is a bespoke service including interviews, online analysis,
seminars and clearly written reports with recommendations free of
techno-speak.
Participation - What Does Conversational Marketing Mean For You?
Conversation
Spaces are live community sessions that genuinely respect all the good
practices of the blogosphere and other online networks. We aim to
understand context for the
conversations that are appearing around specific topics, subjects or
products. In other words, we are looking to see how and why the
community is socialising. The sessions are agenda-free and rely on
facilitation to create a lively event where people feel happy to
express themselves, however they feel most comfortable.
