Digital Strategy Sessions

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  • What Clients Say
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  • About James Cherkoff

What Are Digital Strategy Sessions?

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We have designed, created and delivered more than five hundred Digital Strategy Sessions for brands, corporates, organisations and governmental bodies in Europe, Asia and the US.

Our digital strategy sessions are designed to help brands clarify their digital marketing plans and focus on aligning activity and investment with real world business outcomes.

The sessions include bespoke presentations, structured exercises and planning frameworks that help define objectives, practical applications and measurable results.

We recognise that every sector, brand category and business is different and we seek to ensure specific requirements are met.

You can read what clients say about the sessions here.

Please drop us a line if you'd like to chat over how a Digital Strategy Session might work for you.

So What?

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Our aim is to answer the question – ‘So What?’ - not just highlight what's shiny and new.

These days the pace of change within digital marketing and media can feel overwhelming.

We work closely with marketeers, brand managers and executives to clarify the issues and challenges that arise as technology evolves and consumers' behaviour changes.

We focus on real-world business objectives and tailored answers to specific scenarios - not just what's shiny and new.

While we find these developments exciting we know the speed of change and its technical nature can be daunting. 

Our role is to bring these issues to life in ways that executives can appreciate, feel inspired by and bring into their strategic decision-making.

What Do You Cover?

TalkingConducted over a half, full-day or two days, our Digital Strategy Sessions are for individuals or teams of up to twenty people.

The central focus is what the evolving digital marketing ecosystem means for businesses and brand planning, and how best to respond in ways that will deliver real world results.

The sessions are based on planning frameworks that we have developed working with clients on live business scenarios, across many different sectors in multiple markets.

We cover all aspects of digital marketing including a seven-stage planning framework that covers the following steps:

1. Setting Objectives : Identifying specific, realistic digital business objectives including how to define micro and macro conversions.

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2. Defining Strategies : Defining digital strategies that deliver on digital business objectives, including alignment with the digital marketing funnel.

3. Identifying Digital Tactical Mix : Assessing the role of digital channels and tactics in the delivery of specified strategies, including a review of targeting methodologies.

4. Managing Metrics : Understanding Key Performance Indicators that accurately measure the performance of digital marketing tactics, such as the calculation of customer lifetime value.

5. Creating Targets : Setting targets for KPIs that can be used to build economic models, including practical ways to define the financial contribution of individual digital tactics.

6. Precise Segmentation : Focusing on audience segments that can be measured using digital analytical tools, including examples of best practice.

7. Ongoing Optimisation : Management of ongoing digital marketing programmes, including testing environments and reporting tactics.

Who's In Charge?

6a00d8341c959f53ef016302d4d7ed970dAll of the Digital Strategy Sessions are personally designed and delivered by James Cherkoff who you can read more about here.

If you'd like to discuss how a Digital Strategy Session might work for you please contact James directly.

Email : [email protected]

Mobile : 07779 269 531