Conducted over a half, full-day or two days, our Digital Strategy Sessions are for individuals or teams of upto twenty people.
The central focus is what the evolving digital marketing ecosystem means for businesses and brand planning, and how best to respond in ways that will deliver real world results.
The sessions are based on planning frameworks that we have developed working with clients on live business scenarios, across many different sectors in multiple markets.
We cover all aspects of digital marketing including a seven-stage planning framework that covers the following steps:
1. Setting Objectives : Identifying specific, realistic digital business objectives including how to define micro and macro conversions.
2. Defining Strategies : Defining digital strategies that deliver on digital business objectives, including alignment with the digital marketing funnel.
3. Identifying Digital Tactical Mix : Assessing the role of digital channels and tactics in the delivery of specified strategies, including a review of targeting methodologies.
4. Managing Metrics : Understanding Key Performance Indicators that accurately measure the performance of digital marketing tactics, such as the calculation of customer lifetime value.
5. Creating Targets : Setting targets for KPIs that can be used to build economic models, including practical ways to define the financial contribution of individual digital tactics.
6. Precise Segmentation : Focusing on audience segments that can be measured using digital analytical tools, including examples of best practice.
7. Ongoing Optimisation : Management of ongoing digital marketing programmes, including testing environments and reporting tactics.