What We Do

Computerchat"Our blogs have become indispensable". Bob Lutz, Vice-Chairman of General Motors

Blogs are web publishing tools that allow companies to interact with customers, prospects, suppliers and other stakeholders.

Collaborate helps companies plan, create and manage blogs and related tools. We do everything from training workshops and consultancy sessions through to blog design, content creation, staff coaching, community management and reporting

Benefits

"Our PR team is thinking about how to use technology and culture as a corporate weapon and blogging does both". Jonathan Schwarz, COO, Sun Microsystems

Success3Speak to the World: Direct, ongoing contact with key customers, prospects, influencers and stakeholders.
Market Insight: Blogs allow you to listen to real people discussing your brands and marketplace.
Credibility & Trust: When handled correctly blogs create brand trust and relevancy.
High Visibility: Better 'natural' performance in search engines.
Easily measured return: Traffic, visitor activity and feedback can be measured easily.
Easily integrated: Blogs can be easily incorporated into existing web, PR and marketing activity.
Low up-front cost: Unlike traditional websites, blogs are quick to get up and running and the content is totally flexible and accessible.  Our costs reflect that.  See below.

Service Levels & Costs

"My advice about blogs...have good advisers who understand the Blogosphere". Bob Lutz, Vice-Chairman of General Motors

Computing1_1_1We charge a monthly fee for blog management.  At the start of any project that fee covers planning, training and design.  Beyond the start-up, the fee covers content creation, reporting, coaching, management and marketing.

The costs compare very favourably to traditional websites.  That's because blogs are built on white label content management systems (CMS) which offer very high levels of functionality.  It's like having a ready-to-go set of foundations upon which a bespoke house can be built.

Additionally, going forward most blog content is very cheap to produce and will draw upon existing activity in the organisation.  This means that the site can be updated quickly and easily, which naturally attracts the attention of influential search engines.

Entry Level

  • Design and launch of entry-level weblog
  • Introductory training session - demonstration of basic weblog techniques and management
  • Ongoing provision of content and marketing support
  • Basic blog monitoring and reporting.
  • Hosting - including server provision and URL management

From £3,000 per month. Community2

Advanced Level

  • Design and launch of advanced blog
  • Full management workshop with case studies
  • Ongoing content creation
  • Development of blog marketing (ie RSS, links, traffic, partners)
  • Monthly blog monitoring, reporting and analysis
  • Hosting - including server provision and URL management

From £5,000 per month.

Corporate Level

  • Consultation period to establish stakeholder criteria and build internal consensus
  • Design and launch of multiple weblogs
  • Ongoing training programme for internal staff
  • Ongoing training for key third-parties (major customers, suppliers, partners)
  • Content creation, including provision of specialist writers and commentators
  • Ongoing research into all relevant online markets
  • Creation/execution of plan to generate relevant traffic including RSS management
  • Pro-active co-ordination of blog with internal corporate activities
  • Ongoing monitoring of key issues within blogosphere including 'early-warning'
  • Monthly reporting of all aspects of weblog programme (RSS, traffic, referrals, commentators, hot topics, customer feedback)
  • Hosting - including server provision and URL management

From £10,000 per month.

Contact

Talking If you would like to find out how a blog programme can help your business then feel free to drop us a line. 

Phone : 020 8985 6108 or 07779 269 531

Email : enquiries@collaboratemarketing.com

Address : 30 Thornby Road, London, E5 9QL