"My advice about blogs...have good advisers who understand the Blogosphere". Bob Lutz, Vice-Chairman of General Motors
We charge a monthly fee for blog management. At the start of any project that fee covers planning, training and design. Beyond the start-up, the fee covers content creation, reporting, coaching, management and marketing.
The costs compare very favourably to traditional websites. That's because blogs are built on white label content management systems (CMS) which offer very high levels of functionality. It's like having a ready-to-go set of foundations upon which a bespoke house can be built.
Additionally, going forward most blog content is very cheap to produce and will draw upon existing activity in the organisation. This means that the site can be updated quickly and easily, which naturally attracts the attention of influential search engines.
Entry Level
- Design and launch of entry-level weblog
- Introductory training session - demonstration of basic weblog techniques and management
- Ongoing provision of content and marketing support
- Basic blog monitoring and reporting.
- Hosting - including server provision and URL management
From £3,000 per month.
Advanced Level
- Design and launch of advanced blog
- Full management workshop with case studies
- Ongoing content creation
- Development of blog marketing (ie RSS, links, traffic, partners)
- Monthly blog monitoring, reporting and analysis
- Hosting - including server provision and URL management
From £5,000 per month.
Corporate Level
- Consultation period to establish stakeholder criteria and build internal consensus
- Design and launch of multiple weblogs
- Ongoing training programme for internal staff
- Ongoing training for key third-parties (major customers, suppliers, partners)
- Content creation, including provision of specialist writers and commentators
- Ongoing research into all relevant online markets
- Creation/execution of plan to generate relevant traffic including RSS management
- Pro-active co-ordination of blog with internal corporate activities
- Ongoing monitoring of key issues within blogosphere including 'early-warning'
- Monthly reporting of all aspects of weblog programme (RSS, traffic, referrals, commentators, hot topics, customer feedback)
- Hosting - including server provision and URL management
From £10,000 per month.