Volvo have created a campaign designed to engage the digital consumer that this blog has tried to describe.
The company has made a documentary about how 32 families in a small scandanavian village all chose to buy the new S40 on the same day.
The volvo website presents the main version : www.volvocars.co.uk. It is also being shown on UK TV, press and cinema.
However, the documentary director presents his own edit at www.carlossoto.com/default.htm, which questions the authenticity of events in Dalaro.
All very high quality modern marketing.
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