The federal Court of Canada last week ruled that music fans who download music via peer-ro-peer networks are not breaking local copyright law and the Harvard Business School released research contradicting the claim's of the record industry about the effects of downloading on sales.
However, the industry refuses to acknowledge the powerful digital consumers who continue to reshape the market for recorded music and the fact that their market industry has changed for good.
The International Federation of Photonographic Industries and the (IFPI) and its UK sister the BPI continue to alienate its customers by launching law suits against offenders.
But what is amazing is the numbers involved. The IFPI is suing 247 fans in Canada, Denmark, Germany and Italy. Is this really any deterrent to a community that probably numbers 8million in the UK alone ?
The modern marketeers are preveiling in the shape of OD2, iTunes and P2P United but it is still amazing to see such a blinkered approach.
I have a pretty trivial question for you. I hope you will forgive me for troubling you this. Basically, I recently stumbled on a fantastic image of an ostrich with its head in the sand at http://cherkoff.typepad.com/modernmarketing/ostrich1.jpg
Well, I was hoping you could direct me to the source of the original image or indeed send me the full version (current version seems is cropped).
Sohail
Posted by: Sohail | September 25, 2006 at 09:41 PM