In the Industrial Age executives, entrepreneurs and professionals worked within large institutions and corporations which in exchange for access to their skills provided an environment offering structure, logistics and financial support.
In an excellent, bat-it-all-around coffee shop chat with Johnnie Moore yesterday we wondered if this structure could continue in a digital era and what a new landscape will look like.
After all, digital consumers have already started to undertake major projects outside of institutions and corporations, often within the open-source community and most famously, Linux. And Citizen's Media, an industry of individuals, looks like the start of a new granulated business world.
At Collaborate Marketing we know that even the best idea will not work without a suitable commercial structure to support, protect and drive it forward. So, we are greatly interested in the opportunities that digital technology is creating for new types of company or enterprise.
Like many aspects of the digital there are no clear rules. We can only try and spot trends and developments. Will the corporation be reduced to its separate parts, all working as independent entities that come together only when they are required ? Or will super-powered individuals become the driving force of the economy. Comments please. This one is too big for Johnnie and Collaborate alone. There's a start here.
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