Interesting NY Times quote from Modern Marketeer, Larry Light, CMO of McDonalds.
"The success of the new theme (Loving It), Mr. Light said, which has helped contribute to 16 consecutive months of global sales gains after years of declines, can be attributed to a realization at McDonald's that "we had to change our voice and let the customers speak for themselves."
At Collaborate Marketing we believe that companies that let their customers speak, rather than just speaking to them, will succeed because it's such an important element of Internet Culture. Read more here.
Comments