Lego (via a penny for) is including its customers in the product design process in a very clever way. It's a great example of an open source marketing campaign.
Using Lego software customers can design a model and put it forward to a gallery where other customers will vote for their favourite entries.
An overall winner will have their entry turned into a real live Lego product that will go on sale around the world. And what's more the winner will receive 5% royalties from all sales.
And the really good news is that there is a section for senior customers!
Check it out here.
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