When I speak to UK marketing professionals about open source marketing and the role of weblogs, one thing they struggle with is how something organised outside of corporations can be of any REAL significance. What they mean by that is scale and scale means audience figures.
Gawker is a US publisher that runs 8 very successful blogs ranging from gadgets to gossip...
Nick Denton's the boss at Gawker and he has helpfully made his site stats public. As Seth Godin notes on a good day more than 1 million people view one of the blogs. That's about the same as the Daily Telegraph which has a circulation of about 920,000 a day. The thought provoking part is that Gawker is two years old while the Telegraph started in 1855.
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