VW's Suicide Mission

The rage about the viral 'suicide bomber' ad for VW Polo continued in yesterday's Observer.  Whether it has been sanctioned by VW to attract the elusive 18-35 male audience (who let's face it, will probably like it) or is a promotional stunt on behalf of a couple of London creatives we will never know...although the production values do look suspiciously high.

However, it does raise some interesting issues.  Pete Blackshaw, of US Word of Mouth Marketing Association, comments, "One of the biggest stories of 2005 is going to be the evolution from text to multimedia in consumer-generated media. You can see it in vivid Technicolor on the blogs."

Modern Marketing believes that consumer generated media, if indeed the VW example is CGM, is not going away.  People will produce brand-oriented content for all sorts of reasons.  Some complimentary, some defamatory, but it's not going away.  People have the tools to express themselves in ways that they never have done before.  And the scale is mind-boggling, much bigger than any single corporation.  But it is the new environment. So deal with it.

Comments

[Richard]

VW are planning to sue the makers of the "bomb" film. Dumb move.

http://media.guardian.co.uk/advertising/story/0,7492,1398392,00.html

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[dancadosiri22]

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