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Robert Scoble and Shel Israel have published the first chapter of their book (Blog or Die) as a draft. As you'd expect, everyone is welcome to comment. It's a good read, here's a taster:
"When the first train chugged past a stage coach, somewhere on the Great Plains, the driver didn’t turn to the shotgun rider and say: 'We are doomed.'"
Following on from my note about movie marketeers interacting with online communities David Parmet offers this nice summary of how it feels when it's done 'right'...
'I seriously can remember finding out the day the deal was signed to move forward on Lord Of The Rings - there was this huge collective shudder passing through the internet.'
For those of you in the UK who don't know, Robert Scoble (aka Scobleizer) is lead blogger among Microsoft's 1200+ bloggers. In the US he has become a bit of a star. So much so that Fortune magazine profiled him last year and the Economist did likewise earlier this month. Here is a link to a recent speech he gave about blogs and the blogosphere. Well worth a listen.
Open Sauce, the workshops that I am running with Johnnie Moore, are developing nicely. We have a couple of marketing agencies signed up and will be holding an Open House in mid-march at the The Hub in Islington, London.
If you are interested in finding out how digital networks can be used in your marketing plans or understanding the difference between a blog, an RSS feed and a podcast then get in touch.
The film world is going crazy about opening its marketing up to online communities. (I am currently consulting for a UK based film marketing company). Online film fan communities are both big and sophisticated and the movie business has spotted this.
Davos is where the World Economic Forum, the club for global power-brokers like Tony Brown and Bill Gates, has its annual jolly. This year the blogosphere slipped into proceedings and appears to have caught the attention of the uber-player audience....
Further to their own relaunch, the Guardian reports about how the world's oldest agency is changing its outlook. Bob Jeffrey, who was appointed worldwide chief executive 13 months ago, says that big JWT client Ford now spends only 30%-40% of its ad budget on traditional advertising, compared with as much as 80% five years ago. He cites...
Church of the Customer has launched a podcast (an MP3 recording made in the style of a radio programme) discussing the rise of Citizen Marketers. Well worth a listen. Collaborate Marketing gets a mention for our Open Source Marketing article.
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