WPP agency J Walter Thompson (JWT) is one of the more conservative global agencies around. It is also 140 years old (est 1877) and has worked for Unilever for more than 100 years. Last week, the company announced that it was 'redefining it's role for today's consumer-controlled world'.
'Audiences don't have time to be bored or brow beaten by orthodox, old-fashioned advertising. We need to stop interrupting what people are interested in and be what people are interested in,' said Craig Davis, the agency's Head Chief Creative.
Serious words from the most established player around.
Comments