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Dug Falby

You know, I've always felt that whether or not a Fijian lemur is part of the genus lepidoptera is far less important to my daily well being than whether travel insurance is listed under "servicing", "my account" or "about us" ;-)

Nothing wrong with taxonomies, I wish more companies built sensible ones online--whether they build them internally or open source them...

On a different topic entirely, have you seen the AdAge piece on the 25K Sony / lifehaker thing?

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