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SMLXL highlights this provocative piece by Terry Heaton looking at how our view of the Internet has changed. There are some great quotes from Doc Searls (including this heading) and this one from Joe Mandese:
"The economics of a business based on serving redundant commercial impressions to mass audiences in order to reach an impressionable few will no longer work in the future."
I was a consultant on a GM project recently and found the car giant to be struggling with the new digital marketplace. The New York Times has spotted the same problem and garnered ideas from Madison Avenue including Joe Jaffe's take. Comparing this to the FTs view on Audi's light-footed campaign for its new A3 -- which hides clues around the web encouraging a real life hunt for a missing car -- and its apparent how far behind GM has fallen.
Captain Morgan the rum brand has set up a blog that is getting a mixed response. The blogosphere's own Attack-Dog, Gapingvoid, thinks it's 'beyond lame' and takes a bite, (honestly his bark is worse). But there are a (suspiciously?) healthy number of comments appearing on the site which would suggest it's resonating with a community somewhere. It's only been up a couple of weeks so watch this space. Either way, the response shows how vital it is to get the tone and approach just right when taking a brand into the blogosphere. As I discuss here in Can Corporates Blog?.
Yahoo has launched a service that allows people to search for content available under the Creative Commons license. As CC founder Lawrence Lessig explains this is like a search for, "pictures of the Empire State Building that I can use for noncommercial use."
Thanks to Neville Hobson and Shel Holtz for the review of my Manifesto What is Open Source Marketing? and of Open Sauce Live on their podcast For Immediate Release. Johnnie and I will be accepting their invitation and going on the show later this month to discuss OSM and what it means.
At the Six Apart seminar last week, Neil McIntosh of The Guardian blogs, spoke about looking for new journalistic techniques that the blogosphere is creating. A very real example of that looks to be happening at MSNBC's Citizen's Journalist Report about the earthquake in Indonesia. (Via Micropersuasion.)
I went along to Six Apart's Blogs In Action seminar last week. It was pretty interesting, especially John Dale of Warwick Blogs who talked about the difficulties of setting up and running a community for 20,000 students. Suw Chairman captured the whole thing for those who couldn't make it.
I've had two responses to my own note of concern reference the Euro Software Patent issues below. One was from Gerard Batten of UKIP saying...
Further to John Naughton below, today's Independent Charles Arthur notes that the European Council's drive to introduce software patents in the EU, and in doing so restrict the threat of Open Source, may have been prompted by Microsoft, and specifically Bill Gates' visit to the Danish government last November.
Continue reading "Microsoft Strong-Arm EU Software Patents" »
The EU is in danger of adopting US style software patents which would strangle the recent explosion of creativity in the area. John Naughton, the Observer's Networker, explains here as a podcast and here in his column how the issue has become a political football between the European parliament and the the European Commission. And what you can do.
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