I am off to meet Prof Patrick Barwise of the London Business School next week to discuss possible collaborations around my manifesto - What Is Open Source Marketing? at changethis.com.
The Professor seems like a very friendly, open guy but has already given me this health warning: 'I regard the Cluetrain Manifesto as a joke but debating different perspectives can be helpful'. Drop me a comment if you have any questions for one of the UK's most respected marketing minds.
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