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PVRs Increase Recall...

Tv3_2Yesterday's Observer carried an interview with Charles Allen, architect and chief executive of the modern ITV and therefore a very big voice in the world of UK advertising.  Allen feels his business is healthy (profits at £340m) and that live TV is a factor in that.  However, his explanation of why PVR technology wasn't concerning him seems odd...

'When you fast-forward, the brand recall is higher. It's almost like a form of subliminal advertising. Men slow down and watch the ads and the awareness is actually high.'

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