Modern Marketing - Blog by Collaborate PR & Marketing

P&G Blogs for Girls

P&G have started a blog called - Where the Secret Girls Get Real - to promote their Secret Sparkle products.  It's likely to add to the furore about fake blogs but I think companies have to experiment to understand the new techniques that are emerging.  This one is particularly interesting because it's trying to find a very feminine voice.  There's more here from David Knox, a P&G blogger.  Via Big Picture.

Open Source Marketing - Manifesto Feedback

The feedback about the manifesto - What is Open Source Marketing? - continues.  Linda Zimmer calls for OSM not be dumbed down and although pleased the subject is being discussed says she, "gritted her teeth and reached for the keyboard" at the suggestion that it was my idea. (Of course it's not, but I have tried to lead an effort to explain it to non-technical audiences).  Over at the OSM website, Liam Mulhill explains how having worked at Red Hat he went onto build a brewery using OSM methods....

Al Gore's iPod TV

Current TV is a new TV channel backed by Al Gore.  It's also an attempt to do something very different with today's tired TV format.  As their site says...

"There's plenty to watch on TV, but as a viewer, you don't have much chance to influence or contribute to what you see. This medium - the most powerful, riveting one we have - is still a narrow vision of reality rolled out in predictable 30-minute chunks. It's still a fortress of an old-school, one-way world. We want to bust it open."

Grayling PR Opens The Sauce

"Open Sauce Live is both fun and practical. People went away buzzing with ideas they could use with clients.  Johnnie and James were able to explain the impact of digital trends - like blogs and much more - in a way that was interesting and motivating."

Nigel Kennedy, Group Chief Executive, Grayling PR has proven himself a saucy fellow and given us the feedback above about Open Sauce Live, the workshop at which Johnnie Moore and I explain the world of Open Source Marketing.

Business Week Loves Blogs

Business Week reports on blogs and their impact in the US.  It discusses the implications of 'Outside-In', distributed media which I talk about here.  There's also a good interview with Stoneyfield Farm which has become a mini star case study.  No surprise that Rubel is involved.

Google Maps UK

The Google Empire continues. This is good.

Can This Be True?

Today's FT reports on "Internet 2.0". It's an interesting report but can the following be true?

"Last year, an independent research firm estimated that files passing over BitTorrent accounted for a third of all the traffic on the internet."

BBC Loves Creative Commons

The BBC-led Creative Archive, an attempt to introduce Lawrence Lessig's Creative Commons licence to bear on public broadcasting moves forward.  It now encompasses the British Film Insititute, Channel 4 and the Open University.  Lord Puttnam (yes, Chariots of Fire) made the keynote at recent gathering of the group.  It's an inspiring read.

"The obsessive focus on the threat has continued to blind many to the opportunity. The commercial music industry has already paid a high price for that. The public sector cannot afford to make the same mistake."

Thanks to Roger at Netfeeder for the tip.

Open Source Marketing Goes ‘Outside-In’

I have written this article for Web Pro News, so it's pretty long...

Traditional marketing has been built around the idea of creating a central set of messages and sending them out into the marketplace.

This can be thought of as an ‘Inside-Out’ approach, where the communications infrastructure required to manage brands and image (cameras, editing suites, media, design & creative personnel) is held inside large organisations and used to distribute information out.

BMW Comics

Those clever folk at BMW have turned their landmark web films into a comic series through a collaboration with Darkhorse comics.  We even get to see the films again.  Modern Marketing at its best. Via Big Picture.