Modern Marketing - Blog by Collaborate PR & Marketing

Blog Mobs Rule

I went to an event yesterday called Blogging: An Authentic Conversation organised by NMK.  It was an interesting afternoon covering a wide range of subjects, ably hosted by web veteran Steve Bowbrick.  Johnnie used a video of Ceaucescu's last public speech...

Wiki Marketing

There's a short interview with Jimmy Wales, the founder of wikipedia here.  It includes this great quote...(via Ben at Reevoo)...

"You don't expect people to vandalize the wiki any more than they would vandalize the Coke machine. If you anticipate problems with employees maliciously changing documents, you've got much worse problems."

Consumers Own Markets

The entire entertainment industry has gone after two tiny software manufacturers - Grokster and Morpheus - who make P2P software.  And they've won.  According to the US Supreme Court...

Modern Marketing in The Independent

My article about the blogosphere (see below) has been published in today's media section of the Independent, a UK national newspaper.  All of which makes me think the blogosphere is starting to be heard in the UK...

Why EPIC is not Orwell

The talk I went to in the week has been written up in the Observer by Frank Kane, who was the very charming chairman for the evening.  The 'chap' he mentions in the article is yours truly.  Kane's takeout from the evening...

Jobs Opens Up

Modern marketeers don't get any better than Steve Jobs.  Let's face it, while the music industry execs were waffling around with lawyers he went in and reinvented their industry for them.  And made a big profit along the way.  Here's a speech he gave to Stanford University earlier this month.  It's pretty amazing stuff as it gives quite an insight into the uber-dude's psyche. Via Micropersuasion.

Open Source Brewers

Johnnie has recorded a great interview with Liam Mulhall, a friend of Modern Marketing and one of the founders of Blowfly beer, an Australian brand that has been created using open source marketing techniques...

MSM Schizophrenia

I went to a discussion last night at London's CASS Business School about the role of news media in a digital era.  It started by showing the EPIC movie (most of which is already here - without the dramatic voiceover) and then went into a panel discussion hosted by Frank Kane, Business Editor of The Observer who was very good...

Sorrell on Media

In WPP's '04 annual report Martin Sorrell, the company's CEO, sums up the cost of network television in this way...

"Procter & Gamble, the world's biggest advertiser, Unilever, Coca-Cola and American Express have registered voluble protests in recent times.  They are sick and tired of paying more for less...

Scoble's Test

Whilst at Reboot 7.0, Scoble mentioned that a company that was prepared to let its customers add commentary to the front page of its website was a modern organisation.  For many seasoned bloggers that is a statement of the obvious but for the vast majority of marketing folk it's a novel idea....