In this article John Hayes, CMO of American Express, talk about the importance of engagement over awareness. Jim Sterne writes here that Procter & Gamble hold the same view. These are themes picked up in my Open Source Marketing manifesto. The article has some great examples including the gold mining company that asked its customers where to dig! Thanks to Adrian Trenholm.
Post a comment
Comments are moderated, and will not appear until the author has approved them.
Your Information
(Name is required. Email address will not be displayed with the comment.)
Comments