Vespa (a company for which I have a particular affinity) has started a blog as part of its US marketing effort. It features a couple of keen Vespa riders both of whom have been interviewed in Business Week. It was set up by the US PR dudes at Micropersuasion. Now that really does pass the Scoble test.
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Haha, thats cool. Im not surprised that they have a blog. More and more companies are starting to catch on to this. I will have to check it out. (I really want a Vespa, too.) Here is an article on the blogging craze. Its a neat read:
http://www.associatedcontent.com/content.cfm?content_type=article&content_type_id=3217
Posted by: Jerry | July 22, 2005 at 06:47 PM