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Murdoch's Web 2.0 Strategy

Murdoch_6Fortune has a great article explaining how Rupert Murdoch is changing News Corporation to work in the Web 2.0 environment.  A couple of juicy quotes from the mogul's mogul..."Before, we were pushing media at them. Now the new generation and the generations to follow are going to be pulling out of the universe what media they want to feel relevant."...

..."MySpace's secret sauce seems to be that once it gained popularity, it slavishly listened to what its users wanted, which generated a virtuous cycle of good buzz and more users."

Via a VC.

In the meantime, Anthony Mayfield finds similar themes being tackled at Reuters.

Comments

Earl II

Thanks for sharing!

Posted by: Earl II | November 05, 2008 at 02:40 PM

James Cherkoff

My pleasure!

Posted by: James Cherkoff | November 05, 2008 at 02:46 PM

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