Fortune has a great article explaining how Rupert Murdoch is changing News Corporation to work in the Web 2.0 environment. A couple of juicy quotes from the mogul's mogul..."Before, we were pushing media at them. Now the
new generation and the generations to follow are going to be pulling
out of the universe what media they want to feel relevant."...
About Us
Recent Comments
- masinde maurice on The Digital Tide Creeps Up On TV
- Victor on Digital Strategy Sessions And What Happens When I'm Wrong
- Tim Kitchin on Digital Strategy - What's Your View?
- James Cherkoff on Modern Marketing, Silver Bullets And Ghouls
- Maxine on Modern Marketing, Silver Bullets And Ghouls
- James Cherkoff on When Will It End?
- Frieda Bergman on When Will It End?
- James Cherkoff on What's The New Normal For Big Brands?
- Nick on What's The New Normal For Big Brands?
- James Cherkoff on Will Google Ever Be Cleverer Than Mumsnet?
Our Manifestos
« More Space Please | Main | Department of Conversation? »
Comments
The comments to this entry are closed.
Recent Posts
- Better ROI In Digital Marketing
- The Digital Tide Creeps Up On TV
- What Will You Bid For These Pyjama Tops?
- Digital Marketing Grows Up
- KPIs Not APIs
- Understanding Programmatic
- Would Your Digital Strategy Pass The Chairman’s Test?
- Getting The Data Habit
- The Creepy Line
- Marketing Strategy In A Digital World
Thanks for sharing!
Posted by: Earl II | November 05, 2008 at 02:40 PM
My pleasure!
Posted by: James Cherkoff | November 05, 2008 at 02:46 PM