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Johnnie Moore

"Our advice to advertisers wanting to enter the blogosphere is first: 'Don't' "

The trouble is that in one sense the advertisers don't have a choice. Their brands, their often daft advertisements, their whole faces, warts-and-all, are already in the blogosphere being discussed and debated. The real choice is whether to carry on regardless in the hope it all goes away... or take part. The first option will look increasingly like denial to me.

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