Jones Soda Co. is making a stir in the US by taking an open source approach to its market. The founder Peter van Stolk addresses one aspect of the control debate in a FC article: "The customer's not always right. F -- - that. If you're always trying to cater to everyone, you have no soul." But Stolk also succintly describes the advantages of openess: "If you're able to listen to customers from their perspective," he
says, "not everything they say will make sense. Not everything they do
will be right. But you'll know more about what you have to do because
of it." The article also offers a professional-speak definition of the Jones story from strat-guru C.K.Prahalad who refers to it as the, "co-creation of unique value".
Post a comment
Comments are moderated, and will not appear until the author has approved them.
Your Information
(Name is required. Email address will not be displayed with the comment.)
Comments