The Big Blog Bogeyman

Last week I mentioned that many conversations I have about blogs and consumer generated media are about the problems associated with losing control of a brand or marketing campaign.  When the penny drops and PRs and marketeers realise that there is now an unrestricted public forum in which people can get together and do as they please - it can leave some feeling pretty insecure.  And when they realise it's a universe which (surprise, surprise) doesn't revolve around mega star brands they can start to feel a bit ill.   But when you get beyond that initial (perfectly understandable) reaction you are left with the question, exactly what is there to be scared of?...