Wired has a great write-up about how Lego harnessed the open source ethic and managed the opening up of its new product development processes. I think this quote says it all: "In Billund Denmark (Lego's HQ) not only is the customer always right, he's also a candidate for the R&D team. And he'll work for small plastic blocks." It's fair to say that Lego have an advantage due to the nature of its product but as Johnnie and I have found at our Open Sauce sessions, once people understand the thinking, the OS ethic can be applied in the most surprising ways.
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