Umair at Bubblegeneration has written up a few bleeding-edge thoughts about how 2006 might develop. He's looking to challenge which has got to be a good thing at the beginning of a new year. This nugget caught my eye as something to chew on: "Brand strategists realize that the century-old strategy of engineering
social meanings into products is decaying fast, because social meanings
themselves are undergoing hypercommoditization. They begin searching
for a model of post-branding, but struggle to find one." Now that's a struggle for modern marketeers and one that I am up for! Btw, if you think Umair is just talking toffee, he would like to know - always a good sign.
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Open Sauce in NYC
Johnnie and I are serving up Open Sauce in New York City next week - which is a very exciting start to the new year. We'll be free on the 13th/14th for chats about everything open and anything saucy.
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