Last year I helped Adage's Bob Garfield with a feature entitled: "Inside The World of Listenomics", which had some parallels with the manifesto I wrote: "What Is Open Source Marketing?". Bob is now expanding the article to tome-length using his blog as a scratchpad and open space for comment, ideas, frustrations and paranoia - over the next 18 months. The chapter outline is up and the contributors are arriving. Garfield doesn't pull his punches, is highly tuned-in to the modern marketplace and has the ear of the industry's grand fromage - well worth a look.
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