Co-Creation Rules Feedback 2

The feedback for our Co-Creation Rules manifesto continues as does the growth of the wiki.  John Bell particularly likes Rules 4 & 9.  Adpulp says the manifesto should be, "mandatory reading for all brand managers and agency creatives contemplating a consumer generated campaign".  We agree!  Andrew Smart at GoodStuff says we have helped, "to create some simple rules in an area that seems, on the surface at least, very chaotic".  Portugal's Hidden Persuader asks if Co-Creation spells the end of focus groups while Alison Byrne Fields says the manifesto arrived just in time for her Ogilvy-hosted chat on all things co-creative.  Marco at MarketingFacts in Holland has got a great discussion going - including a very interesting little timeline.  Durnikblog likes Rule 2 while Kevin at DeathToInternalMarketing gives it the thumbs up.  Thanks guys!

Comments

[James]

Great manifesto; I especially liked point 6. The fact that a genuinely fun shared experience is desirable seems like common sense, but a quick look at the online marketing communication from most companies illustrates the point that it needs to be reiterated. Like I said, great document. Thanks for providing it.

By the way, I found the pdf by way of the Brand Builder Blog (http://thebrandbuilder.blogspot.com)

[James Cherkoff]

Thanks James, appreciate that. Yes, we all love playful things don't we but it's something that's been quite difficult for markteers to achieve within the broadcast model. However, with networked media there is loads of opportunity to create that more two-way, fun style of relationship. If you liked the manifesto you might want to take a look at the wiki as mentioned above.