Continuing my current theme of TCS and their plans for world domination using the evil-sounding Global Index
platform that has brought us Kazaa, Skype and now Joost, Wired's Spencer Reiss writes this splendid account that modern marketeers everywhere should pop in their reading lists - right now. TCS may look very cuddly and friendly but they didn't get to trouser $2.6bn of eBay's auction dosh without a little flint in their hearts as illustrated by this brilliant quote from Joost CTO, Dirk-Willem van Gulik: “You can try to cut costs by
allowing only crappy little images. You can limit the run times or make
money selling hardware. But eventually the bandwidth bills will eat you
alive. YouTube, iTunes, and the rest of them haven’t got a chance. We
just hope they take their time realizing it.” In the meantime, the anti-Joost fraternity (aka ISPs) continue to trash the new TV play as the end of the world as we know it. Game. On.
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