The consumer-in-control is one thing, people organising themselves into forums to share information
about your products is another, but customers surveying each other about how lame they think you are and publishing the results is something else. Especially if your product is the coolest thing on earth. Has there ever been a marketing campaign as destructive as that managed, or should I say waged, by the RIAA? "RIAA fact realignment experts have turned a
straightforward commercial concept, copyright infringement, into a
major crime on a level with robbery". Innovate or litigate - the choice is yours...
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The results so for of the Survey are not to encouraging for the Records industry. If they weren't so greedy in the first place then file sharing wouldn't have become so popular.
Posted by: Swarovski crystals chick | June 27, 2007 at 09:19 AM