Open Source Is Here For Good (Just So We Are Clear)

A few years ago I tried to capture my thoughts about how the marketing industry was at an incredibly exciting moment in its evolution, rather than the general doom-mongery that prevailed at the time.  I called the essay, "What Is Open Source Marketing" because while marketeers were wringing their hands, a hugely powerful project - The Open Source Movement - was well underway producing results that were slowly changing the world.  And it was all completely relevant to the marketing business.  Most of the reaction at the time was that marketing is for good-looking glamour pusses on Madison Avenue while Open Source is about the socks and sandals brigade tinkering around with daft projects in the shed.  And never the twain shall meet.  So I smiled when reading this post about what a day without Open Source would be like: "For starters, the Internet would disappear for the average user."  And I chuckled when reading this article in the Washington Post about how the OS tentacles have reached out into the marketing industry in the last few years: "A culture of open-source software and Wikipedia and online interactivity is reconfiguring the business of selling."  Who would have thought it, eh? ;-)

Comments

[Terinea Weblog]

A good example for highlighting the importance of open source. So many businesses and government organisations seem to prefer to pay for products.