“If I add up the market caps of the four parent companies in our
industry, I get to about $50 billion. If I add
all their revenues
together… I get to about 33 [billion dollars]. Google has a third of
the revenues at 11 [billion dollars] and a market cap three times the
size, so they have considerably more firepower. They can breeze in and
pay $3.1 billion for DoubleClick. We’re sort of a little bit
handicapped in comparison so our ambitions would be substantially more
modest.” Sir Martin Sorrell, CEO, WPP talking to Reuters, May 15th 2007.
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