The Listening Business

AdAge's Bob Garfield is expanding his Chaos I and II and Listenomics essays into a book called Listen and he's putting bits up as he goes along: "Listening is the future of everything.  In fact, if you wish to survive for long in media, marketing or politics it is the right now of everything – institutionalizing dialogue with all of your potential constituencies and sometimes total strangers for the purpose of market research, product development, customer relationships, corporate image and transactions themselves. The last of those benefits is especially important, because when you sell goods or services, you get money."  James Murdoch is on board and talks here about how Sky are doing lots of listening and why its working - and profitable - for them (particularly interesting from 15.00 onwards): "It's more than just tweaking the mix."