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Google Unleashes Its Long Tail

GooglemoneyA media grand fromage pointed out to me last week that Google's portfolio of long-tail advertisers has changed the game, because the company doesn't need mega-brand bucks to keep its $10bn annual turnover ticking over.  And now Google is starting to unleash that long-tail, along with the super-tech that makes it manageable, across other areas of traditional media. And it appears to be working.  Yesterday the company announced the expansion of its Print Ads programme from 50 to 225 newspapers in the US.  Meanwhile the EchoStar programme roles on...

[UPDATE: And now the GoogleKings want their own spectrum...]

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