Is The iPhone Trojan Design?

Umair Haque offers a typically insightful view on the launch of the iPhone and how it might in fact be a kind of trojan design. He summarises the Apple strategy as: "1) Pick an industry which sucks (ie, imposes significant nuisance costs/menu costs/externalities on consumers).  2) Redress the imbalance by making something consumers love.  3) Which disrupts the long-standing industry equilibrium, and shifts market power.  4) Use said market power to redesign (a hyperefficient) value chain. Note that this is a repeat of Apple's iPod strategy writ large."  It's an interesting perspective and you can't put anything past Jobs.  Modern marketing is all about finding ways to innovate within ossified systems and surely there are none more rigid than those of US carriers.  And with 700k phones sold in three days Jobs might be about to do to the mobile market what he did to the music industry...