Google's experiment with EchoStar is working and is about to incorporate a partnership with US TV metrics
giant Nielsen. This creates a platform that advertisers can trust because its built on the biggest computing network of all time and has the knowledge base of a company which has been in the TV business for 50 years or more. So Google can now take the next big step and reach out for super-sized TV budgets. Loved this quote from a media planning grand fromage: “For 40 years, we’ve been placing advertising believing that commercials are getting the same reach that programs are getting. We now know that’s not true.” So, you were just following orders right?! IMHO, this is a much bigger development than Microsoft plucking a fragment of FB.
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