Gore forgets global warming and dons his current.tv hat at this year's ANA bash: "Nothing can help your brand more, in my opinion, than helping your customers help you brand your products. You keep control of your brand and how your brand is presented. But letting your customers express themselves and join the conversation about your product is empowering of them, respectful of them, and brings new creativity into the process that's hard to get any other way". Meanwhile Nike shows the way (again). Via CGM.
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