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Colin Donald

"It's incredibly exciting how you can take existing TV, make it interactive and create communities around it."

Yes, it is, but the producers have to be careful how they manage the interactivity. As we blogged about the apparently sudden ending of KateModern:

Did audience interactivity kill KateModern?


Interestingly, it's the fans who have been coming to read it...

James Cherkoff

Thanks Colin. Agreed, but deciding what your million strong community want next is a nice problem to have! ;-)

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