Modern Marketing - Blog by Collaborate PR & Marketing

Dear Mr Livin De Past

From Rory responding to Mr Livin De Past: "I believe that this is what Mr De Past was referring to. It would be worrying if the companies and authorities weren't such a bunch of utter muppets. Free Culture is too fast to be held back. Put in place a regulation, there will be a work around in days. Look at the 'unhackable' DRM on the HD formats, that one took about 2 weeks as I remember. You can make DRM stronger but the result is ever more resource hungry operating systems which burn up 10x as many processor cycles as necessary (Hmmmm - Vista is popular isn't it). So you get to destroy the environment and cost your customers unnecessary amounts of cash on hardware and power bills, in order that the behemoths can protect their precious IP."

TV's Present World Reality

TorrentFreak has an interesting little interview with Jesse Alexander who has worked on Lost and Heroes, two of the most popular downloads of all time.  “People watching shows such as Lost and Heroes on BitTorrent is the present world reality.  TV networks have to recognize this, give their viewers more ways to interact with the shows, and find ways to generate revenue from every member of the global audience.  It’s the same for music artists. The reality is, people share music. Artists now make money by driving people to concerts, through community websites, and by offering exclusive events. TV networks are focusing too much on one exclusive product, instead of building a community. This is a mistake I think.”