« News From Adland : TV And The Web Are Different | Main | Researching Research »



Also non-exclusive -

Four: they don't know how to / only one member of the family knows how to (the youngest one, who's off at university 70% of the year)

Many people have no idea how to use more than play and rewind. My parents have had a microwave for about ten years and my mum has only used it twice! One of those times filled the kitchen with smoke.

James Cherkoff

Thanks Jof, so even the people who are watching the ads, would rather not! ;-)

Charles Frith

Love that 'drag the mouse' comment. So true.


I often find that I forget I'm watching a replay or delayed show perhaps there are others.

James Cherkoff

Hi Charles, a great image eh?

Hey Andrew, me too!

Verify your Comment

Previewing your Comment

This is only a preview. Your comment has not yet been posted.

Your comment could not be posted. Error type:
Your comment has been saved. Comments are moderated and will not appear until approved by the author. Post another comment

The letters and numbers you entered did not match the image. Please try again.

As a final step before posting your comment, enter the letters and numbers you see in the image below. This prevents automated programs from posting comments.

Having trouble reading this image? View an alternate.


Post a comment

Comments are moderated, and will not appear until the author has approved them.

Your Information

(Name is required. Email address will not be displayed with the comment.)