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interesting thoughts. The Water Cooler moment is something that has been mourned by schedulers and advertiseres alike, and you illustrate well how it has maybe not died, just morphed into something different. For this to get into the mainstream, there needs to be bridge over the gap between computers and the main entertainment hub at home. Whilst many of us are happy to watch video on computers, it's not a very sociable experience in the home - when I watch video at home, I want to watch it on the television with my partner/friends/family etc. Of course, it's possible to watch iPlayer on the TV (it is on Virgin anway), but there's no way to take a link from Twitter/email/etc to trigger a show to play on the television.

Of course, there are ways of hooking up the computer to the television, but it's not that much of a common approach, and it's not that convenient (yet). I'm talking about making this new water cooler moment easily available to all, rather than just the tech savvy. It's getting easier and easier, but it's not quite there yet. Running everything through a computer to the TV seems like the logical conclusion, but I wonder if there's scope for the cable guys to open up their boxes to allow control and interaction. Have a traditional style cable box for general scheduled TV watching, but also be able to send it links to video content (such as iPlayer) that it can also show? Might be a good interim step for someone like Virgin to consider ...


TV is finally joining the party and as soon as they see the profit opportunity they will bridge the gap that the previous comment talked about.


Thanks Mike, you express it very well. I don't think we are too far off the picture you paint. Breaking out of the early-adopter/tech bubble is always the big challenge.

Hey Jacobo, indeed, follow the money!

Rory MacDonald

According to marketing myth (I never actually read it as a trusted fact), The Radio Times used to be the most widely read publication in the UK. I can't remember the last time I saw a copy. But the major UK broadcasters (despite iPlayer) are still clinging to the burst, dirty globule of detergent slime that used to be their beautiful shiny bubble.

In a networked world people will watch what their friends recommend - what _is_ a TV critic? If broadcasters don't work out a ubiquitous form of linking via, computer, TV phone, they will find themselves getting overtaken by those that do:
and/or getting pirated.

As for Kangaroo being a monopoly, the regulator is clearly living even further back in the past. On the internet, how much of the market for programming is accounted for by the BBC, ITV and C4 put together? I don't know, but I am guessing they would have to be that rare kind of monopoly that only accounts for about 2% of the market.

If you can merge Lloyds TSB and HBOS, calling Kangaroo a monopoly is laughable. And besides which, hasn't the BBC been an ueber-monopoly ever since its inception.

As James said a few weeks back people want online content all together in one place. It has to be a monopoly otherwise people with just use the Torrents because its more convenient.


"Still clinging to the burst, dirty globule of detergent slime that used to be their beautiful shiny bubble." *I think I might cry*... ;-)

I'm slightly struggling with the Kangaroo decision. The initial business plan sounded like, 'We'll be OK if we huddle and share our body warmth.' The CC seems to be saying, 'Keep your hands off each other - it looks dirty'. Meanwhile, customers keep innovating ways to share...because they can.

Hold on, this sounds familiar. http://tinyurl.com/3hswoo

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