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Simon Kendrick

Amen to that.

Voting mechanisms for advertising (as seen on Facebook and Hulu) could potentially be a useful ways for brands to "learn" how to become more relevant in their hypertargeting over time (though this would work better for "interruptive" vod ads than passive display)

James Cherkoff

Thanks Simon. Great thought. Being open to learning is a helpful quality in the share-and-compare economy. For example, a voting system would let brands learn how to be more relevant and less interruptive. Would make the awards ceremonies interesting too... ;-)

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