If you are marketing into the social space you should read this. A London-based blogger and mum tells marketing folk how it is: "This mass marketing strategy baffles and worries me in equal measure.
When it's all a bit random, when it's clearly a case of "grab these
email addresses, fire off some emails, tell 'em what a savvy blogger
they are, and bingo, let's sell some washing powder"...I just think:
there are a lot of unemployed people about, yet clearly the culling
process has not yet extended to the buffoons in marketing." The 'American companies' in question clearly need an outbound spam filter...
Heads up - I'm a London blogger....but not a mum!
Jo
(sleepingeyes.blogspot.com)
Posted by: Jo | April 16, 2009 at 08:03 PM
Apologies Jo, don't know where I got that from! Loved the post though... ;-)
Posted by: James Cherkoff | April 16, 2009 at 10:20 PM
Haha, Thanks! Had me worried for a minute there. Thought you might know something I don't.
Jo
Posted by: Jo | April 17, 2009 at 12:08 AM