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Kye Swenson

Conversation marketing is a sticky issue. Honestly, I think it would be a good idea for brands that have "mascots," so to speak, such as M&M's, Geico, Mr. Clean, etc. started involving those brand icons in online marketing conversations. Obviously, someone knowledgeable from the company would have to take on the role, but I think it would be pretty cool to try out. After all, the green woman M&M (I forget her name) has her own Twitter profile in which she tweets at least once a week.

James Cherkoff

Thanks Kye. Yes I suppose the point I'm trying make is that done in the right way, any brand can be conversational. Pretty obvious really!


Absolutely. I wrote a little article [http://rubypseudochatchat.blogspot.com/2009/08/importance-of-brands-and-personability.html] recently praising the personability fo some brands on Twitter with Magners and Vans being particularly good at using the Twitter space to genuinely talk. They are brands with the authenticity to use those spaces [Magners to talk about how great alcohol abuse is, and Vans - because they're cool and not seen as a huge, soulless corporate bugger]. Nice.

Have a peek at a little project I'm working on too, it may be of interest [I hope]: http://voicebox.vinspired.com

James Cherkoff

Thanks Tarik, I'll take a look.



Stan Lee

Your piece brings to mind the common description of The Simpsons as a disfunctional family.

Yes they are disfunctional, but this is the rule for familes, not the exception.

Same goes for coversational/social networks etc.

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