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It seems as if "The Big Idea that can be used in seventy-eight global territories, whilst magically disseminating itself across the world for free via the web" is what we all want to go. Simplicity has been thrown out of the window.

Because of all these cut throat business kind of business suffocates many ideas and sinks the fainthearted in this industry. I wish we could make it simple and we would not take off for lunch when the telephone rings.

James Cherkoff

Thanks Winnie. It's certainly not a time for the faint hearted.... ;-)

Daisy Chakra

great post

James Cherkoff

Thanks Daisy... ;-)


yes, this happens to everyone, great plans great strategy then when it flopped, there goes the tragedy, marketing is really a risk, though we need to be prepared always.

James Cherkoff

Thanks Tarakit, could you say a bit more about what you mean by risk?

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